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How can you develop an Indian spices brand overseas?

Updated: Feb 24, 2022

Our overseas customers are often interested in building their own spices brand in their market if they don't have one already. Spices are such a commodity that has a never-ending demand. It is never too late to start your Spices brand and take your business to new heights.


Building a spices brand overseas can feel like a daunting task, but it can be relatively easy with the right sets of vendors and partners.


This blog will discuss how we can work together with our customers to build our own spices brand for your local market.


Building a Spices Brand involves the following steps -


Market Analyses - Understanding Target Audience

There are various types of customers in every market with their unique demands. It is up to you to decide what kind of customers you want to target and your target size. If you're going to target the premium market, or if you're going to target the value-conscious market, you need to figure that out as you will have to create a marketing plan which we will talk about later.


Understanding and analysing the market will also help you to build your brand and its following aspect-


  1. Pricing of the Brand

  2. Size of the Packing

  3. Design of the packing

  4. Message on the Packing

  5. Quality of the Product

  6. Taste of the product

Designing Brand -

Once you have identified your target market, you want to build a brand and range of products for your target market. It is always better to do some competitive analysis as it will give you an idea about what works and what doesn't in your local target market.

Designing a brand involves the following task

  1. Thinking of a name and designing a logo for it.

  2. Designing packaging - Primary, Secondary Packing

  3. Creating marketing material


Identifying Products -

Once you have thought of a brand, you should identify the first set of products you want to launch. These products are generally fast-moving products along with some niche products. Choosing a good balance between fast-moving and niche products is vital for many reasons. Some of them are -

  1. Fast-moving products may have less margin but will better spread the word for your brand to a broader audience.

  2. High-volume products can also be an anchor product that will attract new customers for your Brand's other niche products.

  3. Once your Brand starts picking up, you can push for niche products which will generally ensure good returns.

  4. Doing this mix also helps cut costs in many areas - namely transportation, printing cost, marketing cost, and other elements.


Some fast-moving products can be - Rice, Cumin Seed, Flour, Turmeric, Chilli, and other spices.

Some examples of Slow-moving products - Fennel Seed, Green Cardamom, Speciality Spices blends like - Garam Masala, Meat Masala.



Above are the necessary steps to help you launch your spices/food product brand in your local market. Next, we will talk about why Suman Export can be your trustable partner in establishing your Spices Brand -



Why Work With Suman Exports -


1. Experienced Sourcing Team -


Our family has been involved in the Spices Business for 35 years, and through these years, we have built a team that is highly capable of sourcing the best spices at very competitive prices. Our Production team is also capable of delivering consistent quality products, which is very important when building your Brand.


2. Experienced in Building Multiple Brands -

Through these years, we have built multiple brands to cater to diverse markets of India. So, our team understands all the nuanced care required when building a brand.


3. Wide Product Range -

We deal in a wide product range that will help your Brand grow manifold. We have around 35 spices products, and we add new products to our basket when the need arises.


4. ISO-certified Packing Facility -

We must maintain our packing facility as per International Standards. We at Suman Exports have excellent facilities so that your Brand delivers on quality standards.


5. In-house Designing Team -

To help your Brand grow, we have hired an in-house designing team to care for all our designing needs like designing a logo, packing, and even website.



Thank you for reading this blog.


Tell us in the comments what you think is the biggest reason stopping you from launching your own spices brand.


It's never too late to launch your spices brand, and we are here and committed to making your brands successful in your market.






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